Beauty Health Luxury

Be the answer

You are now competing to become the brand AI remembers, recommends in its responses, and that customers love to engage with.

Discover the method Get in touch

AI is reshaping
consumer behaviour

Users no longer expect the same kind of answers. AI has entered their daily decision-making journey — and it is far from neutral about your brand.

700M
Weekly ChatGPT users
2.5 billion prompts per day. 50% of queries generated by 18–25 year-olds. 73% of use cases are non-professional — lifestyle, beauty, health decisions.
70%
of Gen Z use AI regularly
52% trust AI to help them make decisions. 72% use it every week, more than half on a daily basis. Your brand must be part of those conversations.
50%
of AI responses can be wrong
A Purdue study found 52% incorrect ChatGPT answers. The BBC assessed 51% of AI-generated article summaries had significant issues, including 19% containing false information.

What AI says
about you

AI models pull from your content, press coverage, reviews, forums — everywhere. They aggregate everything they find to construct an answer.

The question is no longer simply "am I visible?" but "is my brand part of the organic conversation — what signals are my content, products and users sending to AI?"
User habits have changed

They expect fast, personalised, well-argued answers. AI is now embedded in the purchase journey — especially in beauty, health and luxury.

New evaluation criteria

Contextual relevance, intent/response coherence, source authority and signal clarity now determine whether your brand is cited or ignored.

PR strategy is now critical

AI models train on current content from major media outlets. Press coverage directly feeds their knowledge base — making earned media more valuable than ever.

Cited… or forgotten

If you don't consistently feed these spaces with solid content, AI will fill the gap — usually with your competitors.


A three-step
approach

AI Brand Echo combines Global Search expertise and communications strategy to train AI models to talk about your brand accurately — with clear, reliable and consistent signals.

Step 1
Diagnose
Understand what AI says about you
LLM SEO Wiki PR Digital PR
  • Audit your presence in AI responses (citations, tone, perception)
  • Press & UGC analysis: how you are mentioned in media and online conversations
  • Narrative audit: coherence, credibility and alignment with your brand identity
  • Competitor benchmarks: who is visible, on which queries
Step 2
Prioritise
Define the right levers
  • Selection of the 50 priority queries for your brand
  • Content roadmap: what to optimise or create (articles, FAQs, comparatives)
  • Recommendations on spokespeople and experts who strengthen your credibility
  • UGC strategy
Step 3
Activate
Feed AI with reliable signals
  • Adapt press releases and editorial content to AI-friendly formats (FAQs, sourced data, modular formats)
  • Expert visibility via op-eds and interviews
  • UGC amplification (reviews, forums, specialist blogs)
  • Technical optimisation (llms.txt, schema.org) and Wikipedia creation/optimisation where eligible

Built for premium
consumer brands

AI Brand Echo is specifically designed for sectors where brand perception, expert credibility and product recommendation drive purchase decisions.

Beauty &
Cosmetics

From skincare to fragrance, AI now influences product discovery and recommendation. Your brand voice must be clear and consistent across every source AI consults.

Skincare Fragrance Make-up Dermo-cosm.
Health &
Wellness

Consumers increasingly turn to AI for health guidance. Brands with clear, sourced, expert-validated signals win the AI recommendation race.

Parapharmacy Nutraceuticals Medical devices
Luxury &
Premium

Luxury buyers research deeply before purchasing. AI-generated answers shape brand perception before a single touchpoint with your team or boutique.

Fashion Jewellery Premium retail

The agencies
behind the offer

Matahari
Communications agency — Paris

We orchestrate brand voice across every channel. Our PR and editorial expertise makes us the key to your visibility in the authoritative sources AI models rely on most.

Sophie Coront-Ducluzeau, Founder · Marion Rebuffey, Managing Director
MYA
Global Search agency (SEO + GEO) — Paris · Geneva · Barcelona

Specialised in AI visibility for beauty, health and luxury brands, MYA masters the technical and semantic signals that determine whether a brand is cited — or overlooked — by large language models.

Diana Béraud & Xavier Lambert, Co-founders

One shared ambition: visible and credible in AI


Let's talk about
your brand

Want to know what AI says about your brand today — and how to improve it? Send us a message.

We reply within 48 business hours. No spam, ever.